About SSL
SSL is a Secure Socket Layer, which helps in securing data from being misused or modified by any third party by establishing encrypted link between the browser and the server or between servers. This link ensures that the data that is being transferred/shared between the server and the browser remains private and secure.
How SEO Rank can be improved for our website/local business?
We should comprehend this simplerly. At whatever point we have an inquiry in our mind, we tend to seek it online with the assistance of any search engine. When we compose our question, a list of results appear on our screen and out of each one of those outcomes more often than not we pick the specific first outcome. We do so because the main site appeared because of our query tends to be more proper or important than different sites or site pages. The site positioned better will be appeared preceding the sites whose positioning isn't that great when contrasted with the site which is positioned top most. Web optimization is the showcasing method of web, which helps in enhancing the positioning of sites and encourages in redirecting movement to your site from search engines.
Does SSL help?
Although SSL helps in providing security, but is it equally good for improving SEO ranking of local business? Let’s discuss it in detail to understand better-
Google (search engine) gives preference to webpages with https :// over http :// if the searched article in both the website is appropriate and relevant.
SSL certificate can cost you more if your website is huge; as the cost can increase radically, depending upon the amount of data transferred an if it is encrypted. If your business is not at a large scale, the cost of SSL certificate might affect your budget.
If you own local business and want to go for SSL to improve SEO ranking, consider above mentioned points and make a wise decision.